The Sun Sound began when Sam Phillips launched his record company in February of 1952. He named it Sun Records as a sign of his perpetual optimism: a new day and a new beginning. Sam rented a small space at 706 Union Avenue for his own all-purpose studio. The label was launched amid a growing number of independent labels. In a short while Sun gained the reputation throughout Memphis as a label that treated local artists with respect and honesty. Sam provided a non-critical, spontaneous environment that invited creativity and vision.
As a businessman, Phillips was patient and willing to listen to almost anyone who came in off the street to record. Memphis was a happy home to a diverse musical scene: gospel, blues, hillbilly, country, boogie, and western swing. Taking advantage of this range of talent, there were no style limitations at the label. In one form or another Sun recorded them all.
Then in 1954 Sam found Elvis Presley, an artist who could perform with the excitement, unpredictability and energy of a blues artist but could reach across regional, musical and racial barriers.
He helped form the beginnings of the Sun Sound by infusing Country music with R&B. Elvis’s bright star attracted even more ground-breaking talent to the Sun galaxy. Listed among his contemporaries and lab mates were Johnny Cash, the inimitable Jerry Lee Lewis, and the “Rockin’ Guitar Man”, Carl Perkins. These four soon became known as the Million Dollar Quartet. Right behind them came Roy Orbison, Charlie Rich, Bill Justis, Harold Jenkins (a.k.a. Conway Twitty) and other equally memorable musical talents. All eventually sold on Pop, R&B and Country charts and grew to international fame.
Rockabilly became the major evolution in the Sun Sound. Lyrically it was bold; musically it was sparse; but it moved. In the 1950’s Country music rarely used drums that were so vital to jazz, blues, and jump bands. In fact, drums were prohibited on stage at the Grand Ole Opry. However, Rockabilly drums played an essential role in driving teens across the nation to become enamored with the Rockabilly movement and the revolutionary Sun Sound. Once again, Sun was able to break new ground recording music of unparalleled diversity in an incubator of creativity.
Inherent in the music of Sun is a vibrancy that survives to this day. Sincere, passionate music. Music that has stood the test of time. It is music that has reached across race, age and gender boundaries. It reflects the diversity and vision of the talent that recorded on the Sun label, and indeed, American popular culture itself.